lucinda smethurst

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campaign
ecommerce 
influencer 
ecosquiggle sheets
coral reverie









Hi I’m Lucinda, a Naarm-based 
Fashion Sustainability student 
with an Associate Degree in 
Fashion Merchandising. With 
experience in fashion planning, 
production, and styling including
time in fast fashion where I then
pivoted toward sustainability to 
align my work with my values.
I’m passionate about environmental 
care and multi-species design, 
I would love  to work with apparel
brands as a sustainability coordinator, 
focusing on certification, responsible 
material selection, and circular design. 
I love to bring a warm, collaborative 
energy to every project.


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ecommerce styling


I have experience in styling and producing e-commerce shoots, with strong organisational skills that ensure smooth coordination across wider teams. I really enjoy the collaboration between styling, buying, merchandising, marketing, and creative to create a seamless process where everyone’s needs are met. The result is consistent, polished visuals that are on-brand, efficient, and aligned with the company’s vision and values. I aim to bring a joyous, positive energy to set while maintaining a professional, organised approach that helps the team work smoothly and confidently.