lucinda smethurst

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campaign
ecommerce 
influencer 
ecosquiggle sheets
coral reverie









Hi I’m Lucinda, a Naarm-based 
Fashion Sustainability student 
with an Associate Degree in 
Fashion Merchandising. With 
experience in fashion planning, 
production, and styling including
time in fast fashion where I then
pivoted toward sustainability to 
align my work with my values.
I’m passionate about environmental 
care and multi-species design, 
I would love  to work with apparel
brands as a sustainability coordinator, 
focusing on certification, responsible 
material selection, and circular design. 
I love to bring a warm, collaborative 
energy to every project.


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influencer photoshoots 


Influencer shoots are fun and dynamic opportunities to highlight each individual’s unique personality. I bring strong collaboration and communication skills to work closely with influencers, helping them feel comfortable and confident on set. By combining creative styling, moodboarding, and flexible direction, I ensure the shoot reflects their authentic style while producing engaging, high-quality content that resonates with their audience.